TASTE BOTANICAL DIVERSITY

 Shoots & Roots Bitters is a NYC-based company of three botanists bringing the flavor and stories of plants from around the world to your beverage through science-based craft bitters for a remarkable taste of botanical diversity. 

BITTERS |ˈBITƏRS|

Bitters are botanical infusions (herbal supplements) that extract the vital flavor and medicinal properties of plants. People have been preparing bitters and related herbal remedies including elixirs and tinctures for centuries for wellbeing and flavor. Bitters emerged in Western pharmacies over 200 years ago where they were mixed with soda water or alcohol in order to treat a wide range of ailments from digestive issues to the common cold. From there, the use of bitters evolved to adding a splash of flavor and medicinal properties to cocktails and other drinks.

Shoots & Roots Bitters draw from past traditions with new formulas that celebrate the world's diversity of plants, cultures and flavors. Each of our blends tells a place-based story of a specific geography and includes under-utilized plants. Add a splash of Shoots & Roots Bitters to soda water, spirits, teas and tisanes to create a drink popping with diverse flavors.   

Sensory Journeys

Each of our blends has a bitter note and so much more. The human tongue has over 25 types of taste receptors that can detect over 550 known bitter-tasting compounds. In addition the the basic tastes of bitter, sweet, sour, astringent and umami, our experience of flavor derives from complex aroma from thousands of secondary metabolite compounds. Many of these compounds also have diverse health benefits with a history of use for wellbeing. Our bitters seek to capture this wide range of compounds representing the world's biodiversity for unique sensory journeys.

Made in HarleM

New York CITY

Science-based bitters packed with the remarkable properties of plants